Big data groups, busy sales and growth teams, dozens of analytics tools, spending a lot of money, and still, a lot of manual work and indefinite results. …

Ever since product-led growth came into our lives with Slack, Zoom, and Dropbox, the PLG hype has been growing like a snowball. But there is one thing that has caught our attention: Product-led companies successfully use their products to acquire, grow, and retain customers. …

You’ve heard about this magical thing called product-qualified leads (PQLs) and how it’s the future of SaaS. But, if, like many others, you’re wondering, ‘How do I identify and use them at my company?’ you’re at the right place. In this guide, we’ll talk about PQLs, identifying them, tracking critical…

Bir süredir müşterilerimize attığımız mesajların etkisini arttırmaya çalışıyoruz. Etkiden kastım da anladığınız üzere mesajın amaçlanan davranışa dönüşmesi. Konu müşteri ilişkileri ve memnuniyeti olunca, ana çember her zaman müşteri deneyimini iyileştirmeyi hedeflemek, daha sonra da bunun nasıl mümkün olabileceğine göre yönlendirmek oluyor. Eee, neyi amaçlıyorsanız onu yaz diyebilirsiniz. Evet, net ve…

Şiir çevirisi mümkün müdür? Teknik olarak evet, ama kelimeler kağıda dökülmeye başladığı zaman işler pek de öyle ilerlemiyor. Şiir, kelimelerin çoğu zaman güzelliği ve ezgisi için seçildiği bir yazı türüdür. Ama, o güzelliğin arkasında, her şey anlamla ilgilidir. Yağmurlu bir geceden bahsederken hüznü ifade etme sanatıdır şiir. Kelimeler bir dilde…

Announcing mobile app updates on App Store? Yes, the most ordinary way of engaging your users with app updates. But, most people (including me) update their apps automatically, and I have to admit that we don’t even check the version history of an app. …

When you buy a new hat, you immediately take a selfie and share it on Instagram. When you write a recent article, you publish it on Medium. When you create a new meme that can go viral, you directly tweet it. Then, why don’t you make new feature announcements right…

Have you ever received an email about evaluating your experience after using a service or tool for your business? That was a rhetorical question; of course, you have. SaaS companies mostly ask for a rating of your satisfaction and experience at certain times. …

“If you live long enough, you’ll see that every victory turns into a defeat.” once said, Simone de Beauvoir. There is no point in life; it only becomes more meaningless and painful as time goes on. The Book Apart from being a political activist, a feminist, and an intellectual, Beauvoir is a…