Zeynep AvanChurn Prediction Model: Key Signals, Tools and ExamplesGrowing a business involves a strategy of both acquiring new customers and preventing existing ones from churning.Feb 15Feb 15
Zeynep AvanStep-by-Step Guide: How to Identify Ideal Customer Profile (ICP)The goal of this article is to show you how to identify your ideal customer profile (ICP), with actionable examples, templates, tools, and…Oct 2, 2023Oct 2, 2023
Zeynep AvaninUserMotionPredictive Lead Scoring is the Future of Lead PrioritizationBig data groups, busy sales and growth teams, dozens of analytics tools, spending a lot of money, and still, a lot of manual work and…Sep 14, 2023Sep 14, 2023
Zeynep AvanPredictive lead scoring ⊂ product-led sales ⊂ product-led growthEver since product-led growth came into our lives with Slack, Zoom, and Dropbox, the PLG hype has been growing like a snowball.Sep 7, 2023Sep 7, 2023
Zeynep AvanHow to Identify Product-qualified LeadsYou’ve heard about this magical thing called product-qualified leads (PQLs) and how it’s the future of SaaS.Jul 2, 2023Jul 2, 2023
Zeynep AvanA/B Testing yaparak mail dönüşümlerimizi nasıl arttırdık? — kovan studioBir süredir müşterilerimize attığımız mesajların etkisini arttırmaya çalışıyoruz. Etkiden kastım da anladığınız üzere mesajın amaçlanan…Nov 4, 2022Nov 4, 2022
Zeynep AvanKendimce Yorumlama: The Tyger, William BlakeKaplan, kaplan! Hangi ölümsüz eller bu denli becerikli, Hangi göz hangi nizam verebildi sana bu korkunç ahengini?Jul 25, 20221Jul 25, 20221
Zeynep AvanIn-app mobile app updates to create *real* engagementsInforming users directly inside your mobile app increases the opportunity of creating * real* engagements with your users.Feb 4, 2022Feb 4, 2022
Zeynep AvanHow to Make A New Feature Announcement in 5 Steps?When you buy a new hat, you immediately take a selfie and share it on Instagram. When you write a recent article, you publish it on Medium…Dec 6, 2021Dec 6, 2021
Zeynep Avan5 NPS Best Practices for B2B SaaSHaters gonna hate; detractors gonna detract. Or… they can be your greatest ally to improve your product in the long term.Nov 12, 2021Nov 12, 2021
